Bonus mechanics play a big role in attracting new users and retaining old ones. It’s still possible to understand how well a casino is doing with players by using them, but you need to understand the point first.
What are bonuses, though? A casino provides players with bonuses, also known as “perks”. These can be represented by money, points or freespins, which are free games, and they are designed to incentivize users. Deposit and no deposit bonuses are the two main categories of bonuses. The former are given to the player for depositing money into the account, while the latter do not require the player to spend any money.
Sign-up bonus: surprisingly, a sign-up bonus is only given after registering with the casino. This bonus has two purposes at once. First, it incentivizes players to share their contact details so that they can get in touch with them; second, it allows players to start playing and use their bonus.
Bonuses for filling out data, email confirmation and app downloads also fall into the same category. In any of these cases, the bonus is given in exchange for information and/or improved communication with the player.
Deposit bonus: the purpose of this bonus is to get the player to deposit money. In most cases, the user is given an additional percentage of the amount he deposited or, less frequently, a certain number of freespins. It depends on the amount he has deposited. The deposit bonus is a favorite casino chip because it is contingent on receiving money.
Casinos usually offer bonuses for most deposits, but first deposit bonuses often exceed bonuses for subsequent deposits. This rule also has a common exception, which is described below.
A reload bonus, also referred to simply as a refund, is aimed at players who have not deposited or played at the casino in a while. A reload is limited in time and gives the user a return bonus, usually in the form of an improved deposit bonus or good old fashioned freespins.
A reload bonus is also often used as a regular play bonus. In these situations, it is given for regular deposits and visits to the casino, which results in players returning as often as possible.
Although it sounds counterintuitive, the losing bonus works. The casino is not interested in losing players because if someone loses, they can leave the site for good. It is for this reason that the casino does not offer bonuses for losing. The player gets a small cashback or freespins after losing to make up for the loss.
Since the casino is least interested in losing regular players, the cashback often depends on the player’s activity. A user can get a higher percentage of cashback after a loss at that casino if they play there more often.
